#SLIDEINTOTHEFEELING
- Coca-Cola Social Activation -
Coca-Cola's ultimate missions is all about getting people together and spreading love.
The idea was inspired by something simple – a silhouette of a couple sitting together on
Coke’s dynamic ribbon. It's a way to show your affection on Valentine's Day of love.
By sliding down the curve from one side of the bench to meet a friend or loved one on the
other side, the brand experience promotes bringing people together and enjoying the moment.