Anthony Lieberman and Laura Panthofer Collaboration Project
School: Savannah College of Art and Design
Year: Winter 2021
Brief: Design a high-end pop-up for Mrs. Meyer's Cleaning to demonstrate "A clean smell so good, you'd wear it." Selling the fragrance rather than the cleaning ability of the product is the concept for this pop-up, demonstrating that this product smells as good as it cleans.
Notes: I collaborated with two Advertising Majors, Anthony and Laura, to create a pop-up store including: Bottle Packaging, Off table Plates, Tester Cups, Tables, and the Product Wall. Below is the ideation process I went through. I was provided market research and inspiration.
PRIMARY MEETING
Establish deadlines, expectations, deliverables (Done over Zoom call)
IDEATION
TOP CONCEPTS
OPTION 1
Final Design for Product Wall
OPTION 2
Final Design for Tables
OPTION 3
Final Design for Perfume Bottle
RENDERS
SolidWorks and Keyshot
