In preparation for their Spring and Fall menu rollout, I worked with the team at Lemonade LA to create an updated collection of menus for each of their locations. The full redesign included a new set of menu boards (in each location's interior), flat menus, beverage boards, and a refreshed catering booklet with the new menu look + feel. From the start, the team at Lemonade wanted to pare down their existing menus and get back to their airy, simple, SoCal roots through the new design. Less was more, and we worked together to create a new system that let Lemonade's food photography do the talking, while bringing in their bright colors in as a tool for categorizing and accenting.