Marketing and Digital Solutions Manager
From 2014 to 2019, I was Marketing and Digital Solutions Manager (B2B) for a Notified Body in Washington, D.C., USA.
During my mission, I spearheaded the development and execution of innovative marketing campaigns and digital solutions (IT, ERP) that drove revenue growth, enhanced customer engagement, and elevated brand awareness.
As the Marketing and Digital Solutions Manager, I undertook diverse responsibilities encompassing strategic marketing, digital transformation, team management, and cross-functional collaboration.
By combining my expertise in marketing strategies, digital solutions, and leadership, I effectively contributed to the company's growth and success:
Development and Implementation of Marketing Strategies
I, devised and executed result-oriented marketing strategies to support business goals, focusing on lead generation, customer acquisition, and brand building.
Crafted compelling campaigns that effectively reached and engaged target audiences, resulting in increased market presence and revenue growth.
Brochures I made using Adobe InDesign:
Marketing Activities
I built an e-commerce multilingual website for Testing and Metrology products.
Using the CMS Joomla, I revitalized the company's marketing websites, such as LNE America (https://lne-america.com/) and LNE Charpy (https://lne-charpy.com/).
I Created engaging newsletters, brochures, web content, webinars, and print materials.
Team Leadership and Partner Relationships
I, managed relationships with external vendors and partners to ensure the successful delivery of digital solutions projects.
Led a team of marketing and digital solutions professionals, providing leadership, coaching, and support to maximize their potential and contribute to the company's overall success.
Implemented a performance appraisal process to evaluate employee performance and facilitate professional growth within the team.
Project Manager
I, formalized business needs and objectives, aligning them with digital processes and ERP deployment.
Led testing, improvement, and requirement-gathering processes, ensuring optimal performance and user satisfaction.
Provided comprehensive training, instructions, and user guides, enabling smooth adoption and utilization of digital solutions.
Digital Transformation
I, coordinated and merged local and Headquarters IT projects, facilitating seamless integration and enhanced efficiency.
Spearheaded the adoption of Microsoft M365, streamlining communication and collaboration across the organization.
Ensured robust IT network, tools, and reliability while promptly troubleshooting and resolving IT issues.
Managed IT supplies and contributed to office continuity during critical situations.
