New name and brand architecture
Nationwide quantitive researchWe established a simplified branded house. By introducing a sub-brand for their enterprise consumers, we helped the parent brand zero in on their education specialty without alienating their corporate and government audiences.
A visual identity designed for growth
In order to match a company that is constantly innovating in the field of education, we developed a versatile visual language that can seamlessly fit into any context. Our color scheme draws inspiration from the interplay between natural growth and modern technology. Additionally, we incorporated a dynamic pattern system that takes cues from the geometry of the brand logo, allowing for endless creative possibilities.
Icons for just about anything
What started as custom icons for the Bluum's core values resulted in the development of a complete toolkit of hundreds of custom icons. We created a detailed set for icons that would be used in larger cases followed by a smaller scaled versions that would work in UI and mobile applications.
