Commissioned Projects. I was beyond giddy with excitement when a Co-Founder of TRIBE dropped into my inbox. Aside from being a fantastic product for me to work with (great packaging, product and presence), I was also an avid consumer of the brand a few years back. Long story short: I used to race in trail ultra marathons, fuelled in part by TRIBE flapjacks.
The first project came in hot and fast: A new product launch was imminent and content was needed ASAP! Fortunately the client was impressed by my past work with similar brands and products, and sought me out specifically for my style which is always nice to hear. And it made getting the photoshoot plan signed off a breeze!
I have a few FMCG clients on the Studio G roster, but not many where I have the chance to focus directly on an actual food product outside of its packaging, so this new ground was hugely beneficial to my portfolio. And I got to eat them during the photoshoot.
Brands like TRIBE are potentially a dream client for product photographers like me (especially given my personal attachment to the brand), and the pressure is on for me to nail the photoshoot and turn this unexpected commission into a returning client.
I was given three main fronts on which this content needed to communicate:
Great Taste – This could easily have posed a challenge, but luckily the TRIBE flapjacks look as good out of the packaging as you’d hope.
Natural Ingredients – The already great-looking flapjacks simply need to be styled with naturally imperfect flavour indicators such as nuts, spreads and chocolate pieces to nail this aspect.
Strong Brand Colours – A lean on accurately depicted brand colours always leads to increased editing times, but the consistency and vibrancy it gives projects such as this makes it clear to me it is well worth it!
