Personal Brand Identity
——
I'm Max Wolf, a Design Student at Hochschule Hamm-Lippstadt, Germany.
This is my first take at a Personal Brand Identity. Crafting it has proven to be more than just a design task; it demands introspection to authentically represent who I am.
About The Logo
——
The Logo is intentionally simple, featuring a flower symbolizing ideas blooming from sketch to final design. The flower has been tilted irregularly to convey a sense of fluidity and avoid rigidity.
Flexible in its design, the logo can be displayed as a wordmark or simply as an outline, serving as a badge.
Font and Colors
——
I've opted to primarily utilize neutral colors and fonts for the branding. This choice ensures that the vibrant colors in both my client and personal work stand out with a higher contrast.
Occasionally, I incorporate a sprinkle of purple and green to give the branding it's personal character.
