Samples of Social Prowess
Establishing eCred since 2007
Between Facing off with naysaying ROI nazis, getting Twitfaced making character count and being bogged down in blogland, I've been fighting the good social fight for awhile. I believe these tools are critical as the fundamental way marketers communicate has shifted from seller-control to consumer-dominated. It's an exciting, frustrating and ever-changing landscape of behavioral study that's fascinating to observe. Watch out for people who claim to be "experts" though, they probably have a bridge to sell you.
HIGHLIGHTS
Created a new promotion using SEO editorial copy fused with adlinks that yielded more than $22,900 in revenue and $218,350 in projectedrevenue and topped Google search at number one on page one
Initiated the need for an internal team devoted to social mediamarketing and collaborated with that team growing Facebook fans from 6K to 52Kin less than six months
Facilitated the concept of inserting relevant promotional linkswithin various editorial content yielding additional revenue from an otherwiseuntapped opportunity
2010
Published several social media articles in national tradepublication and taught three Social Media workshops at national conference with500+ attendees
Launched YouTube campaign for testimonials and garnered more than75 videos within two weeks
2009
Procured CEO buy-off for Social Media implementation, growingextremely targeted and non-tech savvy audience to 1500+, creating the newcornerstone of communication strategy, generating a demand for a Social Mediaworkshop added to the national conference program and cutting the budget by athird
Below is a collection of past clients for whom I've either Facebooked, Tweeted, Blogged or consulted as well as two of my published articles.
Network Marketing Business Journal August 2010
